Website Promotion

SEO (Search Engine Optimization). The promotion of website is one of the most talked about issue these days. There are more than one ways to get top listed for a particular search result but one of the most simplistic information that would get you favorable listing in the search engines and this is one of the most easiest method which you need to follow during the web designing of your pages.

Proper usage of title tag

It is very important that while deciding the content of your page and web designing you lay much importance on the title tag of your page as the search engines also do lay much importance. But many search engines do not reveal this, as many search engines keep their indexing routine secret to prevent the private abuse of the indexes themselves. It is only one search engine called AltaVista that admits the importance of title tag.

It is very essential that you understand the importance of your title page. There is a common practice followed that the title page of your web site is totally kept unrelated to the site. Some website owners just name the title page as Welcome and Thank you for visiting and this is the cause for the bad ranking in the search engines.

It is essential that your title tag should represent clearly about what the page contains. Incase you are developing a page that portrays the products of your company then the title should be something which is relevant one of the bad selection of title is "Our product offerings". People would be searching for your product name or by the company’s name then in this case it is essential that your title tag is "Company MNO offers product PQR". Another good option of naming your title tag is by the usage of the targeted keyword a number of times. Like if you are selling furniture then you can probably name it as "The landscape furniture are unique and these furniture have long time durability". This is more appropriate it the keyword has been incorporated twice.

Keywords are not only meant for Meta tags

In the years in the past the fact was revealed again and again that the Meta tags are the way to get higher rankings in the search engines. Earlier this was also true when they were formulated in the html specification wherein you would remain at the top of the list for the years, by just using repetitive keywords in the Meta tags.

But now Meta tags have become the most abused part wherein people just add meta keywords to the site which has no relevance. People use the hot keywords like the mp3 but the main aim is not facilitated through the usage of Meta tags however if the meta tags are relevant to the particular company then it may produce good results. The meta tags actually carry low weightage in the popularity of the web site. What is more important is the overall content of the page, search engines do posses well designed algorithms that specify the content of the page to which it is related. So better have excellent content on the page and you would definitely achieve better results.